International growth consultancy · London

Grow your software business across Europe, without the wrong turns.

Salesolve helps B2B SaaS and AI companies enter new markets, build sales teams that perform, and deliver the change that makes growth stick. Hands-on delivery, not a deck and a goodbye. Our founder has managed sales teams globally, across EMEA, APAC, Australasia and North and South America.

Market entryFractional sales leadershipGlobal team managementChange delivery
A route map of the European markets Salesolve works in Three lines run out of London. UK and Ireland reaches Dublin. Benelux reaches Amsterdam, Brussels and Luxembourg. DACH reaches Frankfurt, Munich, Zurich and Vienna. UK & Ireland Dublin Benelux Amsterdam Brussels Luxembourg DACH Frankfurt Munich Zurich Vienna London
Our home base and the markets we work in. Not to scale, obviously.
5x

growth in new international ARR added per year for an ecommerce AI platform

€1.5m+

new international ARR added in under three years, 6x the previous three combined

0 to 20

sales reps hired in 12 months to open a new EMEA sales centre

61%

MRR growth for an advertising technology platform

Who we work with

B2B software and AI companies, from seed to scale-up, where growth has outpaced the structure around it.

Going international

You have a product that works at home and want to take it to the UK, Ireland and Europe, in the right order and with the right model.

Scaling the sales engine

You are growing faster than your team, process or forecast. You need senior leadership and a rhythm the board can trust.

Changing how you operate

A restructure, a new market or a digital transformation is under way, and you need delivery that turns strategy into measurable outcomes.

How we help you grow

Six services that work on their own or together. Most clients start with one and add others as they grow.

International go-to-market

Decide which markets to enter, in what order and through which route, then build the plan to get there.

  • Market prioritisation across the UK, Ireland, DACH and Benelux
  • Partner-led or direct entry models
  • Pricing and packaging input

Fractional sales leadership

Senior commercial leadership for one to four days a week, or full-time for a fixed term, without the permanent hire.

  • Own the number, the team and the forecast
  • Interim VP Sales cover
  • Board-ready reporting

Sales team building and coaching

Hire the right people, ramp them quickly and coach them on live deals so performance holds after we leave.

  • AE, BDR and manager hiring
  • Onboarding and ramp programmes
  • Deal and pipeline coaching

Process, forecasting and rhythm

A sales process your team follows and a forecast your leadership trusts.

  • MEDDPICC qualification and pipeline inspection
  • Forecast and business reviews
  • Scorecards and compensation plans

Partner and channel growth

Open new markets through agencies, technology partners and resellers, from first conversation to partner-sourced pipeline.

  • Partner strategy and selection
  • Partner manager hiring
  • Joint go-to-market plans

Change and transformation delivery

Programme management for restructures, new market launches and digital transformation, with structure and pace.

  • Change programme design and delivery
  • Digital organisational transformation
  • Clear milestones and measurable outcomes

Need a second opinion rather than a programme? We also offer ad hoc advisory and expert calls.

Hands-on, and built to leave capability behind

We work alongside your leadership team and measure ourselves against the goals you set.

1

Understand

We diagnose the real problem: goals, constraints and the commercial reality on the ground.

2

Design

We shape a practical plan covering markets, hiring, structure and change, tailored to your business.

3

Deliver

We embed with your team to build pipeline, coach people and run change end to end.

4

Embed

We leave repeatable processes and capable people behind, so results hold after we go.

Results our team has delivered

Selected outcomes from international growth and sales leadership work, with teams managed across EMEA, APAC, Australasia and North and South America.

Ecommerce AI platform · bootstrapped, €10m+ ARR

5xgrowth in new international ARR added per year, from €133k in 2023 to €678k in 2025
  • €1.5m+ new ARR added between 2024 and Q3 2026, more than 6x the previous three years
  • International grew to about 17% of revenue
  • Team of 8 built across DACH and UK&I, plus new partner routes
  • 15+ UK retail clients won

Advertising technology platform

61%MRR growth, with 20% growth in average revenue per account
  • Owned the global new-business target across UK&I, EMEA, the US and LATAM
  • A major international retail account grew from €45k to around €86k MRR
  • UK retail established as the anchor market

Global enterprise software vendor

0 to 20reps hired in 12 months to open a new EMEA sales centre
  • A second regional centre relaunched, adding $10m in annual revenue
  • Pan-EMEA teams of 26+ account executives beating target every year at around 110%
  • UK channel business grown by more than 200%

Marketing technology scale-up, acquired by a global software group

50%year-on-year growth in new-business pipeline
  • 17 development reps and 2 directors led across 8 offices in EMEA, APAC, Australasia and the Americas
  • Sales integration into the acquirer delivered after the acquisition

Delivered by our team, in-house and through Salesolve. Client names are withheld; references are available on request.

The team

A commercial leader and a delivery lead, working as one.

Mark

Founder · Sales and international growth

More than 20 years in B2B software sales, hiring and managing sales teams globally, across EMEA, APAC, Australasia and North and South America. Mark has opened sales centres, built teams from scratch and taken software companies into new markets, and he stays close to live deals.

Market entrySales leadershipTeam buildingPartners

Laura

Project Manager · Change and transformation

A strategic project manager with experience in large-scale, high-value and fast-paced change. Laura leads digital organisational transformation, bringing structure and pace so strategy turns into measurable outcomes.

Change managementDigital transformationProgramme delivery

Ways to work with us

Choose the model that fits the problem, and change it as the problem changes.

Advisory

By the hour or the day

Strategy sessions, deal reviews and second opinions. The quickest way to see whether we're a fit.

Fractional

One to four days a week

Senior leadership embedded in your team, running the rhythm, the pipeline and the people. Three-month minimum.

Interim

Full-time, fixed term

Full-time cover while you hire, restructure or enter a new market.

Project

Fixed fee, defined scope

A market-entry plan, a hiring programme or a change initiative with a clear start and finish.

Remote or on-site across the UK, Ireland and Europe Day rates and fixed fees on request Expenses at cost

Also from Salesolve: Get A Dig Out

A community where companies post commercial and operational bottlenecks, and verified senior operators answer them. Currently in free beta.

Visit Get A Dig Out

Tell us where you want to grow.

Book a 15-minute call. We'll ask a few questions, tell you honestly whether we can help, and point you somewhere better if we can't.

Email hello@salesolve.co.uk LinkedIn Mark